From running them on your printer to getting them professionally printed 5000 at a time, postcards are a very good tool. They can be used for mailing or just for handing out. Did I mention they are cheap? When you do a mailing, it doesn’t mean you have to buy a list and mail thousands of cards. Target a certain area or simply mail them to your customers. Put an offer on the card, a discount with an expiration date. Give your customers a great reason to come in. Address your postcards by hand at home in front of the TV or a couple here and there while you’re waiting to pick up your kids from school or for the fabulous mechanic men who change the oil in your car. You should also add a personal note. It makes your customers feel special and that’s exactly how you want them to feel when thinking about you and your business. Using a service is affordable (per postcard) when you get to the point where you need to send that more postcards than you are comfortable hand addressing. They print the postcards, address them, clean up the mailing list, and send them out. It really is a great service for you and your customers.